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Why product launches fail: Lessons from immersive tech, and beyond
Have you ever seen a promising product fail spectacularly at launch? Whether it was the rise and fall of Google Glass or the mixed reactions to Apple’s Vision Pro, groundbreaking technology often stumbles when it matters most: connecting with users and their environment. Handle with Care.

Why product launches fail: Lessons from immersive tech, and beyond
Have you ever seen a promising product fail spectacularly at launch? Whether it was the rise and fall of Google Glass or the mixed reactions to Apple’s Vision Pro, groundbreaking technology often stumbles when it matters most: connecting with users and their environment. Handle with Care.

Why product launches fail: insights from the Philips and Krups home taps
Launching a product isn’t only about bringing an innovative design to market; it's about understanding and meeting consumer expectations, aligning with market dynamics, and delivering on promised value. The story of Philips and Krups’ home taps, launched in partnership with prominent breweries, serves as a powerful case study in the importance of UX and strategic positioning to product success.

Design Thinking is Dead
My own perception of design thinking has shifted—from initial scepticism to a recognition of its unique value, especially when combined with AI. Discover how this dynamic duo, combining human-centred insight with machine precision, is transforming problem-solving and innovation in real-world applications. If you're curious about how to make design thinking relevant in an AI-driven future, this article is for you.

Is Bioplastic the Key to Green Manufacturing?
In the race to fight climate change, sustainable materials are emerging as game-changers in the manufacturing industry. Discover the world of bioplastics, recycled metals, mycelium, and bamboo, their potential to reduce environmental harm, and how global companies like Volvo are setting the standard by incorporating them into their products. This up-to-date, compelling exploration promises to reshape how you perceive eco-friendly manufacturing.

What's new in injection moulding?
In the world of manufacturing, injection molding has stretched beyound previous limitations, propelling innovation far beyond proven boundaries. Discover how improvements in complex mold designs and the introduction of new and improved materials are creating products that are nothing short of intricate and remarkably resilient.

Can eco materials boost design?
Discover the future of product design through the lens of sustainability. This Insight explores emerging eco-friendly materials and offers practical strategies for designers and manufacturers keen on embedding sustainability into their processes, showcasing how going green not only meets consumer demand but also sharpens competitive edge.

How efficient is a green shift in PVC production
Dive into the world of PVC production where energy efficiency is not just a buzzword, but a fundamental practice. Explore how substantial advancements in this commodity industry are not only boosting its environmental profile, but also shaping future expectations for material manufacturing. We're taking you behind the scenes to see these technological breakthroughs and revel in their potential for reduced energy consumption and lesser environmental impact.

Plastic rotation moulding big parts
Discover the manufacturing revolution underway with Rotational Moulding, a cost-efficient process adept at creating large, hollow plastic products with uniform thickness. How to shape big, indestructable parts, from storage tanks to children's toys and automotive parts, offering design flexibility and low-cost tooling.

How is blow moulding changing our world
Experience the fascinating process of blow molding - the go-to process for crafting packaging for FMCG, shining in efficiency and versatility. We share its secrets, showcasing advancements that elevate product quality and cut waste.

Is craftsmanship making a comeback?
In this era of mass production, the resurgence of craftsmanship is a noteworthy rebellion. Learn how traditional, painstakingly perfected, handmade techniques are redefining value in the market and bridging the gap between the old and the new. Discover the artful blend of heritage and modernity that businesses employ to deliver unique, high-quality products.

How is plastic extrusion adding to the product landscape
Dive into the dynamic world of plastic extrusion, a steady manufacturing method revolutionizing across industries. This intricate, yet cost-effective process not only breathes life into direct applications such as piping and window frames, but also pioneers advances like co-extrusion and embraces sustainability with the use of recycled materials.

Are AI and robotics redefining manufacturing
In this industrial age, AI and robotics are transforming how we manufacture, boosting efficiency, and minimizing human error. Dive deep into this practice, exploring the exciting case of MX3D - a company pioneering in "automation in manufacturing", and how it's redefining the production landscape.

Next-gen composites shape new designs
In a world increasingly demanding high-performance materials, the resurgence of composite materials is transforming how we design. Taking a deep dive into the cutting-edge advancements like improved strength-to-weight ratios, intricate weaving, braiding, and knitting techniques, let's explore how this revolution is redefining everything from sports gear to automotive design.

Is green manufacturing the future or a fad
Follow the green revolution in manufacturing, where sustainability is the new currency. Unveiling processes such as zero-waste production, energy-efficient machinery, and the leap towards renewable energy, we provide an insight into the paradigm shift that’s shaping the future of manufacturing.

How are Smart Materials Changing Industries?
Are you aware of the rise of smart materials and their profound impact in fostering innovation across industries? Delve deep into the world of materials like shape memory alloys, piezoelectric materials, self-healing polymers that dynamically respond to environmental changes, paving the way for progression in sectors ranging from aerospace to consumer electronics.

How does deep drawing shape metals?
Welcome to the fascinating craft of deep drawing metals, a cornerstone process, shaping the world around us in ways you've probably never imagined. From car bodies to kitchen sinks and airplane panels, dive into the intricate art and science behind manipulating metal sheets into shapes and objects.

Can 3D Printing Transform Manufacturing?
In the vanguard of manufacturing prowess, 3D Printing is paving the way to a future of custom-built possibilities. Uncover how this technology is transforming product development, enabling mass customization and minimizing waste, through in-depth examples from innovators like CEAD & Belotti, and MX3D.

Unleashing Potential with Agile: Accelerating Product Innovation through Iterative Development
Welcome to the era of Agile! Discover how leveraging iterative development can act as a catalyst to product innovation and bring unprecedented success to your business.

Is Aluminum Extrusion the Future of Building?
Enter the world of aluminum extrusion, a game-changer shaping the future of construction and transportation industries. Discover how its versatility and efficiency paves the way for complex yet lightweight and sustainable solutions; transforming our daily commute, sustainable buildings and infrastructures, with its undeniable strength and earth-friendly features.
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Does AI limit engineering creativity?
As the frontier of artificial intelligence in product design expands, generative AI is sparking a unique debate about the balance of innovation versus imitation. This blog explores the critical gaps where AI lacks ingenuity, and how these spaces are fostering new avenues for groundbreaking research in engineering.

Is induction heating pioneering composite tech?
Unveil the potential of advanced surface technologies and thermoplastic composites processing at Roctool, a leader in pushing the boundaries of innovation. Discover how these pioneering techniques are catapulting industry sustainability and operational excellence to new heights and how they could shape the future of your own special projects.

Mastering The Art Of Integrating Technology Into Product Development
In an era of rapidly evolving technology, the integration of smart solutions in product development processes is no longer a luxury, it's a necessity. Explore how technology can transform your product development efforts and propel your business to greater heights in our definitive, step-by-step guide.

Unlocking the door to innovation: five strategies for assured product development success in today's dynamic market
In a world that's accelerating, the realm of product development moves at breakneck speed. To stay ahead, effective navigation of this ever-changing landscape is key. That's why we're sharing five strategies to unlock innovation and strategize successful product development in today's fast-paced market.

Unveiling the influence of material and production process on a product's sustainability score
In today's rapidly evolving world, sustainability isn't simply a buzzword — it's a necessity. Delve into how the choice of materials and production processes significantly contribute to a product's overall sustainability score in this insightful piece.

Is UX Key only in B2C Product Development?
Unravel the untapped potential of UX Design in product development with our expert insights. Discover how user experience not only enhances usability and user satisfaction, but paves the way for customer retention and business growth, making it an undeniable cornerstone of product success.

Transforming B2B relationships: unleashing innovation through a customer-centric strategy
In the fast-paced and ever-evolving sphere of design and innovation, ensuring the customer remains the focal point of your strategy is not merely desirable—it's instrumental. This piece will uncover transformative methodologies which, when invoked, can convert traditional B2B relations into customer-focused collaborations, sparking innovation and giving your enterprise the upper hand.

Unleashing your competitive edge: embracing agile strategy for business adaptability in an evolving market landscape
In an ever-changing and dynamic business landscape, survival is all about adaptability. Discover how harnessing the power of an Agile Strategy can help your business not just survive but thrive by embracing flexibility, adaptability, and continuous improvement.

Business innovation: a comprehensive guide to implementing design thinking for strategic problem solving
Emerging as a powerful tool for innovation, Design Thinking has the potential to transform your strategic decision-making. If you are looking for keys to unlock creativity and innovation in your organization, this step-by-step guide to incorporate design thinking could be your game-changer.

Achieving equilibrium: aligning innovation and market demand for optimum product development success
In an evolving world marked by constant technological progression, aligning groundbreaking innovation with clear market needs is key. Today, we explore strategies that allow just that—successfully marrying fresh product development ideas with market demands, for a seamless mix of innovation and customer adoption.

Strategies for optimized organization and productivity
Discover the beauty of an efficient workplace with "An effective strategy for better organization and productivity"! Read on to unearth practical strategies that will guide you how you approach tasks, leading to pulsing productivity and unrivaled accomplishments.
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